In a new interview with Strauss Zelnick, CEO of Take-Two, the company behind major industry releases including the GTA series and others, he noted that his company has always focused on major markets around the world, including the US and Europe.
But now the company is focused on expanding its business, particularly in major emerging markets, most notably the Middle East, which is witnessing tremendous growth in the number of players. The company wants to be ahead of everyone else in this region and support it.